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Video
01/06/2012-------------------------------------------------------------------------------
We were commissioned by Attik UK to direct this commercial in collaboration with studio mate Julien Vallée. Together we were asked to create a concept based on the visual identity system that Attik has developed for Coca-Cola. Beside the technical puzzle and the complexity of the football players choreography, the idea was quite simple : the Euro 2012 fans are delighted by this event and it seems to be the reason of their joy everywhere they go. Football and fun, cannon ball and explosion.
Having the juggling guys dressed in one colour suit to facilitate the keying, we tough it was a pity to get rid of them. Luckily the colour was matching the Coca-Cola brand perfectly and we could keep some players on the field.
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DIRECTOR: Julien Vallée & Karim Zariffa
D.O.P.: Jean-Philippe Bernier
ART DIRECTION : Julien Vallée & Karim Zariffa
SOUND DESIGN : Francis Dakin-Côté
MUSIC : Like Elliot Did (original by Gogol)
EDIT & POST-PRODUCTION : Ottoblix
AGENCY : Attik UK
PRODUCTION : Jvallée Inc. & Karim Zariffa inc
ASSETS DESIGN : Robocut, Lea Behr, Christian Turmel