Sid Lee Toronto asked me to create a car parts font for AOL autoblog.ca. My plan was to create a whole alphabet made out of used car parts and the have it photographed on white so that it can be used to create titles for autoblog.ca. They then asked us to create a billboard out of the same car part font to display in downtown Toronto.
Concept and design : Karim Zariffa
Photo : Simon Duhamel
BTS : Cédric Laurenty
Production : Moskito
Art build : Christian Turmel, Francis Dakin-Coté
Jean-Constant Guigue, Lea Behr, Kyosuke Nishida, Lucas Abouchaar