Artv saw the piece I did for the New York Times magazine and they asked me to repeat the same kind of idea. I accepted because I was not 100% happy with the final result of the NYT piece, so it was my chance to redeem myself. Artvrama is a geolocation application I used the needles because in geolocation, needles are often used to locate places on the maps. The QR code read perfectly! Try it with your smartphone.
Designer : Karim Zariffa
Client : Artv Photo : Simon Duhamel Art assistant : Lea Behr