I was approach by the agency Tuxedo to direct and help art direct their new campaign for Aubainerie (a clothing store). We came up with this really fun set design inspired by Mondrian shapes and colours. We then worked with a team of dancers to bring some energy for back-to-school with this military themed dance. We had fun capturing this beauty with some smooth camera moves.
Director : Karim Zariffa
Agency : Tuxedo
DOP : Gabriel Brault Tardif
Dance : DM Nation
Client : Aubainerie
Art director : Karim Zariffa, Marie-Soleil Denault
Décors : Caravane