This is a concept I came up with along with Stefan Sagmeister in Bali. His studio took the idea and made it happen. Simple: need a book for BMW, make it a car book! We put a remote control toy car hidden in the book. All the covers have a different design and when all put together, they form the BMW headquarter image.
Concept : Karim Zariffa
Design and agency : Sagmesiter Inc.