I was commissioned by Attik UK to direct this commercial in collaboration with studio-mate Julien Vallée. Together we were asked to create a concept based on the visual identity system that Attik has developed for Coca-Cola. The idea was quite simple: football and fun, cannon ball and explosion. Having the jugglers dressed in one colour suit to facilitate the keying, we thought it was a pity to get rid of them.
Co-directors : Karim Zariffa + Julien Vallée
DOP : Jean-Philippe Bernier
Post : Ottoblix
Agency : Attik UK
Assistant art : Lea Behr, Christian Turmel