Campaign for the National day of the province of Quebec. To celebrate Quebec's creativity, I decided to work with local craft artists to shape a lily flower, the symbol of Quebec. I worked with a local craftsman who usually weaves snow rackets. The racket represents craftsmanship, the mechanical represents the ingeniousness, and the mask represents the arts scene.
Designer and maker : Karim Zariffa
Art Director : Karim Zariffa and Simon Beaudry
Photo : Simon Duhamel
Retouch : Visual Box
Makers : Jean-Paul Lamirande, Philippe Roy, Noémie Poulin