Fonds FTQ commissioned my friend Julien Vallée and me to create 11 spots for this year’s campaign. The message is super simple and direct, so we made a simple and direct environment where the "voice" explained a message in an over complicated/simple way to show it visually. The art direction, colour, and framing is spotless. The actor uses everyday objects in an inventive way to demonstrate the message.
Co-directors : Karim Zariffa + Julien Vallée
Agency : Marketel
DOP : SPG
Art department : Jean-Constant Guigue, Francis Dakin-Coté, Will Vincent
Interns : Marion Favier and David Olivia Comedian : Olivier Martineau