This is part of the ad campaign I directed for the beverage Izze. This is actually my directors cuts, just a longer version. We built that rain room on a stage, had sprinters and pipes rigged with yellow and pink water and mess up this beautiful white world. Great casting and wardrobe. All practical in camera effect. I came up with all the dance costume with simple sketches, and stylist Bridget Baker made them come to life with her amazing team. The dancers where amazing and with the DP's I really had fun playing with RGB lights on the studio walls, changing as the film goes. For the tandem wheelie, shot in South Africa, in Cape Town, I found this really beautiful neighbourhood that made me think of Edward Scissor hands. Great light, great cast and extras, fun stuff. Also directed a bunch of other videos, some you can see in stills.
Director : Karim Zariffa
Production : 1st Ave Machine
Agency : TBWA
DOP : Ryan Carmody and Werner Maritz
Editor : Jonathan Vitagliano
Color grade : Seth Ricard
