Lenovo Yoga

New laptop commercial 2019

05/2019

Lenovo Yoga


Commercial I directed for the new Lenovo Yoga laptop. It's the story of an architect that can transform her world with the use of her laptop. Showcasing new features like moving content with your eyes, her works comes to life, and transforms the world in front of her. No 3D, all real set designs and moving walls and hidden lights. I designed it all myself along with my truster production designer Will Field. Directors cut.

Credits


Director : Karim Zariffa
Production company : 1st Ave Machine
Agency : Ogylvi NY
Production designer : Will Field
DOP : Sam Goldie
Budapest production : Hero Square

Behind the scenes

back