These are display furniture pieces to showcase objects purchased by MasterCard users in a photo campaign. I bought a bunch of white metal racks and legs at IKEA. From there I built some wooden add-ons to make the racks look like a furniture piece, then applied some noodle doodle patterns. The result is surprisingly interesting considering we started with some cheap IKEA pieces. I could do this all day long!
Art director + Set design : Karim Zariffa
Karim's assistant : Francis Dakin-Coté
Photos : Gabrielle Sykes
Agency : Sid Lee
Client : Banque National - Master Card