Frooti is a popular mango juice in India. I was approached to direct and art direct this project along with friends Sagmeister & Walsh, and the team from Special Guest (1st Ave Machine). Aaron Duffy, Jessica Walsh, and I came up with this Alice in Wonderland kind of story where our star discovers a colourful Frooti world. I first designed all the sets in Google Sketch and then we built everything. It is the biggest set I have ever done. It was shot in Mumbai, India with mega superstar Shah Rukh Khan.
Director : Karim Zariffa
Agency : Sagmeister and Walsh
Creative Director Special Guest : Aaron Duffy
Production : 1st ave Machine
Art director : Karim Zariffa DOP : Aaron Platt